Many companies wonder how they can increase the number of orders. Most of them underestimate the influence of websites in our digital times. It is also a cost-effective alternative to traditional marketing measures such as trade exhibitions and advertising.
The most important requirements of a website in order to get more customers are:
1. Keep your website simple (text content and website structure)! Because your target audience
wants to find the information they are looking for as quickly as possible.
2. Focus on the benefits for your target audience! This means don’t write too much about
yourself.
3. Don’t make spelling or grammar error! People will equate these with bad service quality.
4. Use the language of the country where your target audience live (for example German if
your target audience lives in Austria, Germany or the German part of Switzerland)!
5. Write a customer- and shareholder- oriented company profile, which includes production
location, production process, selling location(s), company structure, most important figures
(e.g. annual sales, listing prices, annual turnover) and contact people
6. Make sure your website is mobile- and desktop friendly!
7. Register your company name and business idea including products and services as a
trademark or patent because this is your capital which has to be protected against copying!
8. Select and add links to your social media profiles.
9. Update your website regularly to avoid irritated and disappointed customers!
If you would like to get further information about how you can optimize or create your website please get in touch with Andrea Schmidt, Director of Planning & Realisation at step@stepintonewmarkets.com or call 07741090845.