Most of us think first about Berlin when considering doing business in Germany. Our experience at Step Into New Markets is that Dusseldorf is a perfect alternative with many benefits, especially for British furniture and interior design companies who are just starting doing business in Germany.
Dusseldorf has excellent connections to the Ruhr area including Essen and Bochum, as well as the Rhine area including Cologne and Bonn (called the “Rheinschiene”). Big important international furniture and interior design exhibitions (e.g. ORGATEC Cologne, IMM) take place in this area. Dusseldorf has a large number of high earners who invest in high quality furniture and beautifully designed interior for their homes. A large number of international companies have their headquarters there, for example Henkel, Volkswagen, Vodafone Germany and Eurowings, which means a high demand for furniture and interior design products (including lamps, tiles and flooring). Dusseldorf is famous as a leading fashion, media and advertising city. Many tourists, including from the Netherlands, come to the city to buy products on the luxury shopping street “Königsallee” (also called “Kö”), The “Medienhafen” is the new hub for many start-ups and international companies.
If you want to get further information about your company’s opportunity in Dusseldorf please book a cost free initial consultation with Andrea, our director of Planning & Realisation, on step@stepintonewmarkets.com or call on +44(0)7741090845. Further information is also available on our website, https://www.stepintonewmarkets.com.