Collaborating with well-established furniture or interior design companies is an excellent strategy to enter the German-speaking (Austria, Germany, Switzerland) or the UK markets. This strategy has many benefits, especially for small and media size companies who want to enter a completely new geographical market, or want to improve their success in a new market. The first benefit is that your furniture or interior design company would have less paperwork, when you share a showroom or office with a business partner. Secondly, you would save money in terms of sharing the cost of rent and the sales team. Thirdly, you would learn a lot about the new market from your well-established collaboration partner, which would help to avoid major mistakes and save time and money.
Finding a collaboration partner in a new market can be tricky because of operating in another language, diverse business cultures and lacking a network in the new market. If you are not sure how to start finding a suitable collaboration partner and doing business in these markets, please do not hesitate to book a cost free first initial consultation on step@stepintonewmarkets.com or call us on +44(0)7741090845. Further information is also available on our website, https://www.stepintonewmarkets.com.